The Book has been  has been presented at the Pitti Filati fair in Florence and the Global Palette has received enthusiastic appreciation by customers, designers and sector stakeholders in general. Encouraged by the great results, Filmar will be soon promoting a second phase of the Initiative by launching a global competition to encourage students to develop innovative ideas tackling color forecasts for the Autumn Winter Season 2018/2019. Aside from the prize on offer, the competition will be a fantastic way to showcase students' talents and skills and see them applied to projects outside the classroom. A win-win approach for industry and education institutions to become more competitive. To this end Filmar will be soon announcing the ColorAMA Call for Ideas: stay tuned!!