ColorAMA for Sustainability 2020


Young people from all over the world got involved with projects inspired by the SDGs of United Nations.

On 23 January 2020 on the occasion of Pitti Filati, Filmar presents the new edition of ColorAMA for Sustainability 2020 with the awarding of the winners. ColorAMA by Filmar offers young fashion designers a common challenge: to illustrate their idea of sustainability through digital capsule collections, created through the Colorama web app (www.filmar.it).
An event that is also an opportunity of dialogue on the importance of sustainability issues in fashion assigned by the new consumers. A dialogue among the members of the ColorAMA jury that sees Marina Spadafora, renowned fashion designer from Milan as president of the conest, Sara Maino Sozzani, Deputy Director of Vogue Italia and Head of Vogue Talents, the eco-designer Tiziano Guardini, the young entrepreneur Mattero Ward and the journalist Benedetta Rossi Albini.
Also this year, we have received many proposals, among which an exceptional jury selected the 2 best ones. The first prize, worth 1,500 Euros, was awarded to the "Knitting including diversity" project of the students Alessia Marangoni, Sara Grassi, Caterina Lapiccirella, Francesco Baraldi, Enrico Viani of the Politecnico of Milan which takes up a highly topical issue for the fashion sector highlighted by McKinsey's The State of Fashion Report 2020, regarding the need for companies to adopt strategies that envisage greater inclusion of diversity. The coexistence of cultural differences is in fact an extremely important added value in a constantly evolving global market. 
As stated by the students of the Politecnico of Milan, winners of this 4th edition of ColorAMA: “In an ever faster and more responsive world, diversity can only be an input to creativity, innovation and development. Working with people who have different lifestyles and cultures from ours helps not to focus only on our own ideas, but to try to see the world through different eyes, thus leading to solutions, often and willingly, innovative and surprising ". 
"A diversity that must not only be accepted, but enhanced"
 
The second prize was awarded to the students Federica Palladino, Francesca Fabozzi, Clementina Barbarino, Venere Merola from the University of Campania Luigi Vanvitelli who wisely chose chromatic shades that best emphasize the right to freedom of expression, in this case through colors which vary from pastel shades, such as pink and lilac, to more decisive ones, such as petrol green and yellow.
Two projects perfectly in line with the SDGs of the United Nations Agenda 2030 that witness how the new generations of fashion designers can really make a difference for a better future.
 
Download the book of ColorAMA for Sustainability 2020 4 ed.